Urtekram was founded in Copenhagen in 1972 and in 2017, Urtekram was named Denmark's most sustainable brand by the Sustainable Brand Index. Our production is located in scenic Mariager in Jutland in Denmark, and here we produce our natural and ecologically certified beauty products for all needs. Today, our products are in stores throughout Europe and large parts of the rest of the world. Our packaging is plant-based and made of sugar cane plastic. The advantage of using sugar cane is that it is a renewable raw material that absorbs CO2 from the air. After harvest, the juice is extracted from the sugar cane. With the remaining product, i.e. what is left, it is possible to produce the alcohol that is the foundation of the production of plant-based plastics. In this way, we use a renewable resource at the same time as the remaining product is used. For every ton of sugar cane, two tons of CO2 are composed from the air.